On the 3rd September a team of determined riders will depart from the offices of IBC in London and will cycle 300 miles in 24 hours to the RAI in Amsterdam for the IBC Show, the premier event for entertainment and news broadcasters worldwide.

The 24 hour cycle-sportif challenge was founded and will be led by Ciaran Doran of Harris Corporation, a seasoned veteran of long distance cycling. Ciaran will be joined by other members of the broadcast industry who decided that cycling was a better option than flying to IBC 2011!

This will be a gruelling test of will and stamina. The riders will be taking themselves to the limit to raise funds for Vision Charity, the TV industry charity that gives blind and VI children a better chance to succeed in life. The Riders have a fundraising target of £100,000 to support these children.

At various points during their challenge the cyclists will be caught live on camera and, thanks to MediaFreedom and our partners Garland Partners, this will be streamed live to the world via http://ibc2ibc.com - tune in on Saturday and Sunday to see for yourself!